Selling direct needn’t be a hassle. And the benefits are clear.
Whilst your reach may not be as expansive as those traditional retailers, it’s absolutely worth investing in a d2c channel. Even if you don’t adopt a proactive direct sales approach.
At Firsty, we build beautiful, responsive websites on a variety of different platforms, fully automating that customer transaction process – meaning your books are delivered seamlessly to your readers, whatever the format, without you lifting a finger. We’ll handle website issues – and we’re also working with an increasing number of clients on the customer service side.
Naturally, if you’re keen to get involved, then that’s great too.
The opportunity to really grow direct sales through the leveraging of data that your readers provide is compelling. And the margins are significantly better than through the third party channels. We typically build on Magento, WordPress/WooCommerce or Shopify Content Management Systems – ideally suited to direct selling, and compatible with budgets of all sizes.
The features and functionality available out of the box are impressive, and together with the bespoke, publishing-specific modules we’ve added as part of the service, they contribute to an excellent customer experience on the front end – and an intuitive admin area in the back end, integrated with ERP systems, distributors, sales order and other third party systems as necessary.
We also build trade websites for clients: B2B platforms geared specifically to enable our client’s clients to buy directly at specific discounts and with trade pricing.
With a trade account, customers can also bulk order/re-order, check stock, find out/view/download product information and collateral (e.g. AI sheets).
Besides this, our trade sites also benefit from advanced sales reporting, and other features in the admin area, as well as being integrated with third party systems as required.